Lidl and BBDO give you time for other stuff.

Imagine what you could do with more free time. Or even better: let us imagine it for you.

Anyone who’s ever walked into a supermarket has also stood in front of a row of shelves for 10 minutes trying to choose. Because it takes that long to compare enough labels and make your choice. After that, it’s time to lose another ten minutes in front of another row of shelves. That’s how you can easily lose a lot of time while you’re shopping, which you could spend doing nicer things.

But not at Lidl. Because a lot of smart choices have already been made before a product hits the shelves. For example, all the fish is sustainable, all the pork carries an animal welfare label, and many products have been marked as a smart choice by Test-Aankoop or selected as product of the year. So you don't need to compare any labels, and you get through your shopping list a lot more quickly.

To communicate this good news to the world, BBDO created a campaign which explains what you could do with all the time you’ve saved, the Lidl way.


  • Creative directors

    Sebastien De Valck
    Arnaud Pitz

  • Creative team

    Frédéric Delouvroy
    Michiel Baeten

  • Account team

    Isabel Peeters
    Michelle Stas
    Isabelle Demuynck
    Jolien Noppen
    Evelyn Savels

  • Strategy

    Jan Van Brakel

  • Content Strategist

    Jonas Helsen

  • Social Content Producer

    Eva Jult

  • TV Producer

    Patricia Van De Kerckhove
    Renée Vermeire

  • Video Editor

    Neil Skeet

  • Radio Producer

    Nicolas Van Poeck

  • Design

    Davy Dooms
    Jorrit Michiels
    Nadia Tweepenninckx
    Joris Bochman
    Jonathan Lichtfeld

  • Studio

    Petra Saelens
    Tom Nackaerts
    Daniela Simons
    David Vanderbist

  • Third parties