Tips to bring spring into your interior or get your garden spring ready come from the ‘Groenkalender’ that is distributed with the magazine. The clothing spring collection from e5, and the recipes and tabeldecoration from libelle-lekker.be.
The commercial shows the story of a conspiracy between mother and daughters getting ready for spring on a typical rainy day. The father of the household doesn’t really get it until the next day when he opens up the window to see that spring has arrived.
This campaign is being enforced online by a number of spin-offs on Facebook, Instagram and Youtube, and directs every target group directly to the online-platforms of Libelle.