'That Moment When' by Pearle Opticiens

A brand new image campaign with a strong focus on recognisable day to day situations and inbound mechanics.

...wouldn’t be a surprise, because with the new Pearle campaign, BBDO didn’t have to look too far. With hilarious, recognisable situations and a forehead-slapping (duh!) ending, it makes going to Pearle a no-brainer. That moment when you’re in the car wearing two pairs of glasses… That moment when all your e-mails seem to be shrieking at you…

Starting from a strong inbound project to get more people into the shop, ‘that moment when’ has now found its way onto TV, radio and social media. Just by seeing this campaign... you'll want to go to Pearle, duh. Or you check out their Facebook page, double duh.


  • Strategy

    Michael D’hooge

  • Content Strategist

    Laura Deknock

  • Concept

    Jasper Verleije
    Sarah Huysmans

  • Creative director

    Jan Dejonghe
    Sebastien De Valck
    Arnaud Pitz

  • Account handling

    Lieve Raymaekers
    Anouck Dolphens
    Magali Herssens

  • Social Creative

    Monica Monté

  • Inbound team

    Franky Willekens
    Freya De Vriendt
    Sophie Glotz
    Lynn Goossens

  • RTV Production

    Nicolas Van Poeck
    Renée Vermeiren
    Patricia Van De Kerckhove

  • Animator

    Ben Billen

  • Third parties

    The Virus