There are some emotions in the air

And some Douwe Egberts, but that’s kind of the same thing.

BBDO and Douwe Egberts launched a new campaign to create an environment to have all kinds of conversations, and the emotions they evoke. For the shared moments full of laughter and sweet memories and the hardest conversations and spirited discussions.

Because we all have something to share. And whether that is a beautiful story, a compliment, a confession, or an apology… with a cup of Douwe Egberts coffee it’s a little bit easier to have a heart-to-heart conversation with the people we love.

That is why we decided to revive the well-known baseline “There is some Douwe Egberts in the air” with an extra layer of emotion. Because when the scent of Douwe Egberts fills the air, it automatically fills it with love, with the courage to be your true self, with acceptance, understanding… and all those other things that are part of life and living together.

Throughout the whole year, different themes will be highlighted within this campaign on posters, digital out-of-home, and on social media.



  • Client

    Douwe Egberts

  • Contacts

    Vanessa Barba
    Oriana Servais
    Kristel Bruwiers

  • CD

    Antoinette Ribas

  • Creation

    Louise Cornet
    Loup Delpierre

  • Interns creation

    Carole-Anne Verlende
    Chloé Rouffart

  • Copywriter NL

    Philippe Mertens

  • Account team

    Ward Braeckevelt
    Lisa Eelen
    Ellen Van den Broeck

  • Head of brand strategy

    Aurélie Russanowski

  • Head of desig

    Eric Leurquin

  • Graphic design

    Christophe Malotaux

  • Retouches

    Tom Vandewiele
    Jelle Vandenbruaene

  • Typographic art and design

    Pieter Boels

  • Head of RTV

    Patricia Van De Kerckhove

  • RTV Producer

    Marta Michna

  • Production company


  • Photography

    Fra Bonasia

  • Editors

    Jasper Vanhauwaert
    Anton Ceuppens