BBDO focuses on growth: Barbara Vangheluwe becomes new CEO

BBDO Belgium brings a familiar face and a strong reference back to the sector. Barbara Vangheluwe is no stranger to the world of communications


She experienced the glory years at Y&R in the nineties, she represents Ogilvy's legendary Proximus period and led Leo Burnett until the agency joined the Publicis network.

Her experience is unique having worked on the advertiser's side at Proximus, followed by her media role as Commercial Director at De Persgroep Publishing. In her last position as CEO of Uitgeverij Averbode, she was responsible for the digitalisation and modernisation of the iconic educational publisher.

After the recent reinforcement of the creative leadership with Gregory Ginterdaele and Antoinette Ribas, Vangheluwe completes the senior executive team and BBDO is ready to continue its We create effectiveness promise and make her growth ambitions concrete.

"I have chosen BBDO's strongly strategic and result-oriented approach. This agency goes beyond making communication with creativity. It wants to use its ideas to set people, brands, and society in motion. I believe very strongly in that combination of logic and magic to guide local clients and courageous brands in solving problems in these challenging times full of exciting social paradigms.

I have also chosen friends. With Antoinette, Greg, Jan and Eva, I will have people around me whom I truly appreciate as professionals and as human beings. My contacts with Stefaan, Dieter, and Sofie are just as promising. There are also many other familiar faces at BBDO that I look forward to working with (again). This may seem trivial, but this mutual trust will bring us speed, focus, fun, and excellent work.

It is with great pride that - as the first woman, by the way – I will be part of the gallery of BBDO strategist-CEOs who have each in their own way shaped and moved this fine company forward."

"We are very much looking forward to continuing to write our story of creativity and performance with a strong leader like Barbara and to carry it out for the market and clients. Our ambitions are grand and Barbara's enthusiasm and commercial focus fit perfectly with that", confirms Stefaan Roelen, COO and interim-CEO at BBDO.

Barbara will join the BBDO Belgium team from April 2022.

Written by BBDO Belgium Team, We create effectiveness

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