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Lidl and BBDO wish you unforgettable holidays

A tribute to the real holiday experience.

This year, like every year, Lidl launches a campaign in the holiday period. Most brands present their ideal image of Christmas, whilst everyone knows that it is nothing like that in the real world.

With this insight as a starting point, BBDO reinforces the bond between Lidl and its target audience by honoring the true life Christmas experience, and all the imperfections that go with it. Because it’s everything but the perfect things that make Christmas and New Year’s Eve unforgettable. And this is exactly what Lidl wishes for everyone who counts: unforgettable holidays.

Dutch Radio Commercials

French Radio Commercials

36 m2 outdoor billboard



Creative directors Sebastien De Valck & Arnaud Pitz
Creative team Frédéric Delouvroy & Michiel Baeten
Account team Isabel Peeters, Michelle Stas, Jolien Noppen & Evelyn Savels
Strategy Jan Van Brakel
Content Strategist Jonas Helsen
TV Producer Patricia Van De Kerckhove
Radio Producer Nicolas Van Poeck
Design Nadia Tweepenninckx
Video Editor Neil Skeet
Studio Petra Saelens, David Vanderbist, Rob Goovaerts & Lieven De Smet
Post Production Kadima Muela
PhotographyKoen Demuynck
Third parties Sonicville