On 25 October, VIER’s popular TV quiz “De Slimste Mens ter Wereld” kicked off its 16th season. The stars of this edition? Your favorite Ethias characters.
We mimicked the show’s format in 7- and 20-second ads: Ethias characters try to outsmart each other as Erik Van Looy poses Ethias related questions.
In December we’ll know the 16th person to earn the title of “Smartest Person in the World”. As for now, we only know that Ethias is The Smartest Insurer in the World.