Do you think you’ll get something different? Well no, so why pay more for your telecom subscription? At Scarlet, the TV-Internet-Telephony subscription is just €39 per month. That’s right, just because you pay more elsewhere, it doesn’t mean that the stuff you ordered online will arrive more quickly, or that you’ll have a more sophisticated voice on the phone. So based on this observation, BBDO developed a 360° campaign (banner, TV, YouTube pre-roll and radio), asking this simple question: why pay more?