BBDO opens its eyes for Creative Belgium

Because diversity, equity, and inclusion matter, ACC, BAM, Creative Belgium, UBA and UMA set DE&I guidelines for our Belgian marketing and communication sector.

Because at BBDO we believe in creativity for all, we took part to this initiative and developed an eye-opening campaign for Creative Belgium to launch the new guidelines: #OpenToChange. A social and digital campaign and a pin in the shape of an eye to show your support.

You can download the guidelines here and pins to support the initiative are for sale for only five euros here. Profits will be donated to TaDA, a learning network that involves citizens and businesses in the emancipation and integration of socially vulnerable teenagers and their environment.

Join us to create maximum awareness and stimulate behavioral change in our creative industry. Now is the time to show your commitment and keep an eye on yourself and others.


Filed under creative, audiovisual


  • Client

    Creative Belgium

  • Contacts

    Liesl Dejonghe
    Isabel Van den Broeck

  • CD

    Antoinette Ribas

  • Strategy

    Aurélie Russanowski

  • Creatives

    Ariane Floderer
    Gilles André

  • Account team

    Alexander Neesen

  • Graphic design

    Nadia Tweepenninckx

  • Motion design

    Hugo El Koubi

  • Social creative

    Justine Ravyts