Bank Van Breda targets entrepreneurs and liberal professions. Their active contribution to our society remains invisible to many people. But Bank Van Breda sees that. And knows that they deserve more. More advice, for example. More expertise. More financial insight. More attention. In short: More Bank Van Breda.

“With the new concept 'U verdient meer’ / ‘Vous méritez plus’, BBDO seamlessly unites the two pillars that Bank Van Breda focuses on: a personal approach and financial optimisation. Because when we say that entrepreneurs and liberal professions deserve more, we mean it. It’s the combination of reason and emotion that convinced us,” says Stefan Van Peteghem (CMO).

We installed the new concept with radio commercials and a digital campaign. And on top of that, we refreshed the visual style and tone of voice of the brand, making it more contemporary and sharper, but keeping the warm undertone.

In a second phase, BBDO will further assist Bank Van Breda in extending its new positioning in internal communications, employer branding and Bank Van Breda's prospecting processes.