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Nowhere else with as much TV and therefore no one else as close as Proximus

In 2018, Proximus continues to show how they want to keep people ‘Always close’.

BBDO assembled all the pieces together to create a recognisable campaign follow up. Once again seemingly ordinary messages tell a much bigger story: Dads who secretly want to go all out and have some quality time with their daughter; friends who’ll accept any excuse for an evening full of bromance; and ‘cheaters’ who want to make up with each other.

It’s all possible thanks to Studio 100 TV, the Champions League and Netflix via Proximus, sporting a renewed visual style for the occasion.
The TV and radio commercials, posters and social posts all add up to one clear message: Nowhere else will you find as many TV options and be as close to each other as at Proximus.



Strategic Planning Sofie Verstreken
Creative director Jan Dejonghe, Arnaud Pitz & Sebastien De Valck
Creative team Jan Schraeyen & Valentino Quarta
Copywriter FR Gregory Verheyleweghen
Chief Commercial Director Kristof Persoons
Account handling Audrey Semal & Aurélie Thollebeek
Social creatives Nicolas Van Gucht & Britt De Valck
Content strategist Jesse Donkor
RTV Production Patricia Van De Kerckhove, Renée Vermeire & Nicolas Van Poeck
Editor Neil Skeet
Third parties JUST, Ristretto, Moxy & Sonicville