A bright new campaign for Recupel

9 in 10 Belgians keep collecting their old lamps for recycling. So BBDO and Recupel keep on saying thanks.

Belgians continue to recycle old lamps and fixtures in an exemplary way.
Nearly 10 million were collected in 2018! So BBDO and Recupel decided to thank everyone who participated.

This year Recupel gave everyone in Belgium the opportunity to present beautiful but hidden places in their neighborhood. A charming statue, a strong piece of street art, a vintage signpost ... Hidden corners that make the world a little bit more beautiful.

From the nearly 250 entries, a professional jury chose 11 winners.
Beautifully highlighted with energy-efficient LED lights, these hidden gems now get the attention they deserve.

The lampmen also "shine" again on TV, social and the cinema screen.

Go to verborgenparels.recupel.be to see how the world has become a little bit more beautiful.


  • Client


  • Contacts

    Annelies Evens
    Médina Boufekane

  • Creative directors

    Sebastien De Valck
    Arnaud Pitz

  • Creative team

    Sarah Huysmans
    Jasper Verleije

  • Copy FR

    Gilles André

  • Long copywriters

    Laura Van Roey
    Martijn Beckers
    Siglinda Paquay
    Manu De Wit

  • Account team

    Axelle Cannaert
    Caroline D’Haens
    Gill Cauwenberg
    Loes Daemen

  • Strategy

    Dirk Peremans
    Jesse Donkor

  • Design

    Jorrit Michiels

  • UX design

    Elena Haniotakis

  • Web development

    Wouter Has
    Jonathan Pardon
    Jérôme De Boysère
    Karlien Fabré

  • Production Company

    BBDO Productions

  • TV producers

    Renée Vermeire
    Marlies Neudt

  • Video editor

    Jasper Vanhauwaert

  • Production Companies

    Bounce Rocks

  • Producers

    Francois Mercier
    Hervé Closset
    Femke Timmers

  • Director

    Stian Smestad

  • Photographer

    Daniil Lavrovski

  • Sound production

    BBDO Productions

  • Music production


  • Brand activation company


  • Performance team

    Michiel Dierickx
    Thomas Jossa