In 2019, Pearle and BBDO will again use its “that moment when” concept, including the closing “duh”. This time the ‘totally’ recognizable situations receive the gif treatment on both social and also on TV. The goal is to create even more impact and to rejuvenate the brand. The new Pearle gifs will be broadcast on TV and radio, and also be available on social channels. Or just check them out on GIPHY, duh!