For 100 years, Ethias raises the life expectancy of Belgians

The best way to reposition your brand? Make a statement. And prove it.

Examining Ethias’ brand DNA we found that during the past 100 years, our client has always done everything to make all things related to insurance as easy and efficient as possible.

Purchasing an insurance online, an app to declare a car crash, roadside assistance within 30 minutes… These are just some of their continuing efforts to make sure Ethias clients can keep smiling as often as possible.

And it is scientifically proven: the more you smile, the longer you live.

The new baseline ‘Smile Assured’ was teased by exhibiting the world’s most famous smile on the KMSK in Antwerp and will now be launched on TV, print and social media.


  • Client


  • Contacts

    Vincent Pécasse
    Elodie Didier
    Karolien Schoefs
    Barbara Antinori

  • Creative Direction

    Sebastien De Valck
    Arnaud Pitz

  • Creatives

    Jan Schraeyen
    Willeke Vanoirbeek

  • Copy FR

    Gregory Verheyleweghen

  • Account team

    Catherine De Block
    Eva De Gendt
    Bram De Vidts
    Gill Cauwenberg
    Ilse Plas

  • Strategic planning

    Wouter Van den Herrewegen
    Kim Leunen

  • Agency Producer

    Patricia Van De Kerckhove

  • 3D Production Company

    Creative Conspiracy

  • Agency Sound Producer

    Nicolas Van Poeck

  • Art Direction

    Cristina Gesulfo
    Maike Borms

  • Design

    Jorrit Michiels

  • Final art

    Tom Nackaerts
    David Vanderbist

  • Agency Video Editors

    Valentin Taminiau
    Dejvi Vandeveire

  • Sound Production Company

    BBDO Productions