Jupiler aime aime la vie

The most important thing — if you love life? Not to put it in danger by drinking and driving.

Jupiler puts a party and a moment shared with friends above the notion of drinking. The fact is you don’t have to drink alcohol to have fun anymore. Because why would you endanger your life if you love it so much?

As part of a campaign against excessive alcohol consumption, Jupiler & BBDO launched a spot that will be broadcasted in cinemas, on social networks and digital out of home. The project, made in collaboration with the singer Arno and the group Triggerfinger, riffs on the song “J’aime la vie” by Sandra Kim in an original way. 

In the commercial, we see young people partying. After a few moments, we watch, anxiously, as one of them sits behind the wheel of a car and drives home. Arno’s words “J’aime la vie” are still clear in our heads … we hold our breath until ... we discover that they've been drinking the non-alcoholic beer Jupiler 0.0% the whole evening.

Who ever said you need to drink to party hard?


  • Client


  • Contacts

    Arnaud Hanset
    Josse Peremans
    Maxime Pudzeis
    Lionel Cleenen

  • CD

    Sebastien De Valck
    Arnaud Pitz

  • Creatives

    Louise Cornet
    Loup Delpierre

  • Social & Technology Expert

    Matthias Andriessen

  • Strategy

    Jesse Donkor

  • Account team

    Lore Desmet
    Lieselot De Fraine
    Janne Aerts

  • Production company

    BBDO Productions

  • TV producers

    Renée Vermeire

  • Film production company


  • Producers

    Ilse Joye
    Shana Duprez

  • Director

    Frank Devos

  • DOPs

    Frank Van Den Eeden
    Maxime Lahousse

  • Editors

    Neil Skeet
    Dejvi Vandeveire

  • Grading TVC

    Kene Illeghems

  • Sound production company

    BBDO Productions

  • Music Production Company


  • Music