Lidl and BBDO get the best out of themselves with fresh

Eating fresh food makes you a better person. We made this campaign to prove this, but also to promote Lidl's fresh offering.

The fresh food isle is still one of the battlegrounds on which Lidl beats its competitors. To convince our target audience that Lidl’s fresh products are the right choice for them, we started from an insight that gives everyone a good reason to eat fresh food. It’s a known fact that eating fresh makes you feel fitter, is good for your health and mind, makes you look better and can even boost your ‘happiness hormones’. In short: eating fresh food makes you a better person.

In this campaign for Lidl, we make clear to the consumer that you get the best out of yourself with fresh food by spreading a wide range of benefits you get out of fresh food throughout TV commercials, radio commercials, print ads, on Facebook, Instagram, other digital media and instore. The Lidl way.


  • Creative director

    Sebastien De Valck
    Arnaud Pitz

  • Creative team

    Michiel Baeten & Frédéric Delouvroy

  • Account team

    Isabel Peeters
    Michelle Stas
    Emilie Kino
    Shi Qi Ji

  • Strategic planner

    Jan Van Brakel

  • Content strategist

    Jonas Helsen

  • Social production

    BBDO Productions

  • Production

    Patricia Van De Kerckhove

  • Video Edito

    Neil Skeet

  • Design

    Nadia Tweepenninckx

  • Final art

    Petra Saelens
    Lieven De Smet

  • Third parties

    The Fridge