Lidl XXL: a heavy promotion

Have a listen, then have a valium.

 These past few weeks, Lidl launched its yearly “XXL promotional weeks”. A week where customers get more for the same money.

As a side effect, things can get quite heavy. That’s why the radio commercials announce the promotion in an extremely heavy way. Have a listen. Then, have a valium.


  • Creative directors

    Sebastien De Valck
    Arnaud Pitz

  • Creative team

    Frederik Clarysse
    Gertjan De Smet

  • Account team

    Isabel Peeters
    Michelle Stas
    Isabelle Demuynck
    Jolien Noppen

  • Copy FR

    Gregory Verheyleweghen

  • Strategy

    Jan Van Brakel

  • Sound studio