Lidl opens 'Straffe Kost’. A restaurant for students in Ghent.
‘Straffe Kost’ serves delicious dishes that help the brain to study better. All these delicacies were made with fresh products from Lidl. And because students study day and night, the restaurant is opened 24/7, five weeks in a row.
Targeted social videos on Facebook and radio spots on Spotify remind students to eat fresh dishes at any moment of the day.
The prices are affordable for any student’s budget. A full breakfast buffet costs 6 €. A Taï beef salad 7 €. Or a spaghetti with asparagus for 6 €. Students who visit ‘Straffe Kost’ between May 23rd and June 23rd can be sure of the greatest distinction… we hope.