Love at first sight

A romantic love story to the tunes of Umberto Tozzi

To the tune of Ti Amo by Umberto Tozzi, the two main characters really hit it off after their cars crash. Because when you have an Omnium without franchise, you can find it in your heart to let things slide, right?

The campaign consists of banners, print, radio and TV ads.



  • Strategic Planning

    Wouter Van den Herrewegen

  • Creative director

    Arnaud Pitz
    Sebastien De Valck

  • Creative team

    Loup Delpierre
    Louise Cornet

  • Copywriter NL

    Sarah Huysmans
    Michiel Baeten

  • Account handling

    Françoise De Greef
    Julie Vanderstichele
    Emmy Haegeman
    Ilse Plas
    Catherine De Block

  • Radio production

    Nicolas Van Poeck

  • Third parties

    Creative Conspiracy