Promoting Couple Sales to Singles

Pearle, promoting couple sales to singles

Pearle Opticians took it upon themselves to celebrate singles during Valentine's day.

Our client gave us a call.

Each year around Valentine’s Day, Pearle Opticians organizes the couples sales. When a couple visits the shop together, they get a free frame each.

In previous years some singles faked a relationship to get a free frame. Pearle Opticians decided to do something about it. Namely: help them to fake.

So we made this happen.

We used Tinder, the most efficient medium to reach singles. We created two accounts of Pearle Opticians, one male and one female, and started liking other singles.

When singles matched with one of the accounts, the optician sent them a message that they could come pick up a free frame at the shop.

To validate the promotion they only had to show their Tinder-match in the shop.

And this was the result.

Singles got what they wanted the most for Valentine’s day: a date at Pearle Opticians (not that romantic, but it was very profitable) and a free frame.

The Tinder-action generated 350 matches and acquired a return on investment of 295%.


  • Strategy

    Ann Peetermans

  • Concept

    Jutta Callebaut
    Thierry Wiebking

  • Creative director

    Jan Dejonghe

  • Long copy

    Manu De Wit

  • Account handling

    Lieve Raymaekers
    Christelle Borms

  • Radio production

    Nicolas Van Poeck

  • Video production

    Nicolas Van Poeck
    Neil Skeet

  • Social production

    Stefan Ceunen
    Ellen Potoms

  • Third parties