You don’t have to read this article. But if you want, you can.

The last big BBDO campaign for Proximus is out there! It’s a multimedia campaign for Epic Combo, the new Proximus pack for at home and on the go.

Epic Combo is there for nest-leavers, who epically manage to combine a party life and professional life. You can endlessly share all your epic moments, big or small: your craziest parties, your rotten food in the fridge, your exotic office-for-the-day locations, every latte you drink... Or not.

You can binge different series every night. Or not.
You can watch YouTube everywhere, all the time. Or not.

TThe campaign is signed off with the down-to-earth millennial motto: 'You don’t have to be Epic. But if you want to, you can’. To be found in bus stop posters, on TV, in the gym, on placemats, on the tube, on the train, in bars, on the toilet and especially on social media and YouTube.

A campaign to discover below. But you don’t have to, OK ?


  • Client


  • Contacts

    Emmanuelle Puttemans
    Sophie De Nys
    Aurélie Denayer
    Manoelle Ballaux
    Nabil Aniss

  • Agency


  • Digital Agency



    Jan Dejonghe
    Arnaud Pitz

  • Creation BBDO

    Gilles André
    Ariane Floderer
    Paulien De Clercq
    Gaetan Gomez Garcia
    Vincent Abrams

  • Design BBDO

    Christophe Malotaux
    Jorrit Michiels

  • Strategy BBDO

    Sofie Verstreken

  • Account Team BBDO

    Eva De Gendt
    Loes Daemen

  • Producer BBDO

    Patricia Van De Kerckhove
    Marlies Neudt
    Leslie Verbist

  • Editor BBDO

    Jasper Vanhauwaert
    Valentin Taminiau
    Dejvi Vandeveire

  • Director

    Willy Krank

  • Producers

    Filip Vangeffelen
    Andreas Vermeulen

  • Music

    Peter Baert (Raygun)

  • Production company image


  • Production company Sound


  • Image select

    Bruno Van Langendonck (Imageselect Group)