Proximus brings customers even closer

Two new tv commercials to illustrate the difference between 'what we type' and 'what we say'. Always close

After the successful image commercials, “The Chinese number” and “I’m still alive”, Proximus and BBDO continue in the same vein. Again, we see people struggling to really say what they think. Within the creative concept, “what is said, what is meant”, there will be a new TV and radio campaign on air from 12 June.

After the emotional loading of the line “Always close,” it was time to offer some tangible proof and customer advantages. Proximus has strengthened its network, particularly at the festival venues. This benefit is highlighted in the TV spot ‘want to hit my hotspot’. Take a quick look at what the festivalgoer really means when he says it.

The second story in the campaign is about roaming. For also at Proximus additional roaming costs are eliminated. This means you can use your favourite apps for free and in an unlimited fashion when abroad. And that’s a better deal when compared to the other operators. In the spot we see how a grandmother still hasn’t quite got used to all the new possibilities.


  • Strategy

    Sofie Verstreken

  • Creative director

    Jan Dejonghe
    Sebastien De Valck
    Arnaud Pitz

  • Copywriter

    Nicolas Van Gucht
    Louise Cornet

  • Art Director

    Jonas Michiels

  • Account handling

    Nathalie Lemmer
    Audrey semal
    Aurélie Thollebeek

  • TV Production

    Renée Vermeiren
    Patricia Van De Kerckhove

  • Radio Production

    Nicolas Van Poeck

  • Editor

    Neil Skeit

  • Third parties