Win For Life and BBDO on repeat. Again and again.

After 25 years on the market, the National Lottery is relaunching one of its most unique products: Win For Life. An expanded product range, a redesign of the different tickets and a new ‘Win For Life’-icon came to live in a 360° rebranding campaign.

Win For Life is all about repetition: winning a fixed amount of money, every month or every year for the rest of your life is a dream for a lot of people. In the new TVC, radio, online video’s and OOH’s the rebellious ‘Win For Life’-parrot encourages people to do the things they love over and over again. A stroll in the city? A trip to paradise? Going to festivals on repeat? ... It’s all possible with Win For Life.

With its unique visual style and a song that makes your head bob, this campaign will pop-out in all kind of media until the beginning of summer.

Filed under creative


  • Client

    Nationale Loterij – Win For Life

  • CMO

    Bénédicte Lobelle

  • Business Management Instant & e-play

    Kris Michiels

  • Creative Excellence Management

    Mieke Vandenbossche

  • Business & Brand Management

    Melissa Fastenaekels
    Athalie Surkyn

  • Campaign Management

    Barbara Dessers

  • Agency

    BBDO Belgium

  • Creative Director

    Marc Richard Vander Heyden

  • Creative team

    Gregory Verheyleweghen
    Gaetan Gomez Garcia

  • Copy writer NL

    Nina Welch
    Philippe Mertens

  • Business Unit Director

    Bram De Vidts

  • Accounts

    Alice Stadion
    Cato Samyn
    Marie Hubo

  • Head of Strategy

    Maarten Breda

  • Strategy

    Karel Lovenich
    Sophie Graillot

  • Head of Design

    James Gambrill

  • Design

    Piet Boeykens
    Davy Dooms

  • DTP

    Petra Saelens
    David Vanderbist

  • Head of Production

    Patricia Van De Kerckhove

  • Agency producers

    Loes Fierens
    Eva Segers
    Patricia Van De Kerckhove

  • Editor SoMe

    Neil Skeet

  • Sound Engineer

    Mathieu Schots

  • Production company


  • Director

    Fra Bonasia

  • Executive Producer

    Thomas Hofman

  • Producer

    Aydrey Dierickx

  • DOP

    Kamiel Doens

  • Post Production


  • CGI