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Libelle and BBDO inspire in all possible ways

Since Christmas is one of the key moments of Libelle’s year, we went all in to inspire women.

In true “more than a magazine” spirit, BBDO made a TV commercial that emphasizes some of the many sources of inspiration which Libelle offers.

Apart from the magazine, you’ll also see the gifts and Christmas decorations from Libelle's online shop, their party collection at e5 mode and the recipes on

The spot ends with a heart-warming message to all Christmas hostesses: “Christmas is only truly Christmas when you create it together”.

The campaign got online support too: a series of social media spin-offs take the target group straight to Libelle’s online platforms.

Social Spinoffs


Creative Director Klaartje Galle
Account Team Isabel Peeters, Lore Desmet & Axelle Cannaert
Creation Els Verhofstede, Alex Gabriels & Lennie De Troyer
Digital & Social Strategist Jesse Donkor
TV producer Renée Vermeire & Patricia Van De Kerckhove
Editing Director Neil Skeet
Online Editor Valentin Taminiau
Third parties Geronimo