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At Walibi, even the little ones are big enough

Walibi Belgium has mainly attracted teenagers and adults looking for thrills. Time to do something special for the little ones: not one but two new rides have opened the doors!

To attract families with small children, BBDO focuses on the younger ones in its new TV, social and banner campaign for Walibi.

Often kids are prohibited from doing what they want in everyday life.
At Walibi however, they can do whatever they please. They can fly solo on the new Fun Pilot or defy their parents on the new Popcorn Revenge.

At Walibi, even the little ones are big enough!

Filed under brand strategy, creative, audiovisual