Lidl explains the value of fresh food

Because it’s worth way more than we think.

Since a few days you might have noticed some strange billboards by the side of the road.

Fresh food with an absurdly high price.

Those billboards caused a lot of raised eyebrows. Until Lidl explained why its fresh products have such high value, in a series of TV and radio commercials.

So why is that?
Because we sometimes tend to forget the true value of fresh food.

(No worries, your favourite fresh food is still for sale at a low price at Lidl.)


  • Client

    Lidl Belgium

  • Contacts

    Boudewijn Vandenbrand
    Jeroen Bal
    Ifke Nauwelaerts
    Lien Van Hoorebeke
    Julie Longerstay
    Naomi Domen

  • Account team

    Michelle Stas
    Shi Qi Ji
    Melissa Fastenaekels

  • CD

    Sebastien De Valck
    Arnaud Pitz

  • Creatives

    Frederik Clarysse
    Tom Jacobs
    Paul Popelier

  • Copy FR

    Gregory Verheyleweghen

  • Strategy

    Dirk Peremans

  • Studio

    Rob Goovaerts
    Lut Van Lombeek

  • Graphic design

    Nadia Tweepenninckx

  • TV & OOH production company

    BBDO Productions
    Bounce Rocks

  • Director & photographer

    Stan Huaux

  • DOP

    Piet Deyaert

  • Producers

    Roxane Lemaire
    Audrey Dierickx
    Femke Timmers

  • Head of RTV

    Patricia Van De Kerckhove

  • Post producer

    Eva Segers

  • Editors

    Jasper Vanhauwaert
    Neil Skeet

  • Sound Engineer

    Mathieu Schots

  • Radio production company

    BBDO Productions

  • Radio producer

    Nicolas Van Poeck