BBDO and Euromelanoma distribute Skin Memories patches nationwide

Last year, Euromelanoma and BBDO launched “Skin Memories”.

A reusable patch that uses Facebook’s “Memories” feature as a tool to remeasure and compare skin marks year after year. The evolution of a skin mark is, after all, the most important factors in determining whether it poses a threat.

The first 100 000 patches were distributed in 2017, through Pharmacies in Flanders. Today, new skin memories patches are distributed all across the nation. Making Skin Memories a tool that is accessible for every Belgian.

Please get your own patch at your local Pharmacy.


  • Creative strategy

    Klaartje Galle

  • Creative director

    Klaartje Galle
    Sébastien De Valck
    Arnaud Pitz

  • Creative team

    Frederik Clarysse
    Gertjan Desmet
    Toon Vanpoucke
    Morgane Choppinet

  • Account team

    Isabel Peeters
    Evelyn Savels
    Juliette Dugardyn
    Lore Desmet
    Axelle Cannaert

  • Social

    Kim Leunen
    Britt De Valck

  • Videographer

    Jasper Heldenbergh

  • Editing Director

    Jasper Vanhauwaert

  • Photography

    Daniela Simons