BBDO and Proximus play eeny, meeny, miny, moe

Our new Proximus campaign helps customers choose between three great gifts with a new Tuttimus subscription.

For the end-of-year period, Proximus offers all new Tuttimus clients a choice of one of three great gifts: a smart TV, a game console or a pair of smart speakers. And all at the same price. But how on earth do you make such a choice? HOW, for heaven’s sake?!

BBDO found the answer in childhood, and confirmed that the nursery rhyme “Eeny meeny miny moe” is still a great solution when faced with a difficult choice. The campaign, using a classic punk soundtrack, airs on TV, radio, cinema, posters and social media.


  • Strategic Planning

    Sofie Verstreken
    Samuel Eggermont

  • Creative director

    Jan Dejonghe

  • Creative team

    Gaëtan Gomez Garcia & Gregory Verheyleweghen

  • Copywriter NL

    Jan Schraeyen

  • Chief Commercial Director

    Kristof Persoons

  • Account handling

    Audrey Semal
    Melissa Fastenaekels

  • RTV Production

    Patricia Van De Kerckhove

  • Editor

    Valentin Taminiau

  • Third parties

    Son House