BBDO goes all-in for Ethias

Bad luck is all-in. Fortunately, Ethias is too. We'll show you in this chaotic 30 second commercial

With Ethias Assistance, your car as well as your family are covered during your vacation. That’s good news, because when you’re in bad luck on holidays, Murphy's Law has the tendency to kick in. Whatever goes wrong, one phone call to Ethias Assistance is enough to get you right back into holiday mode. To illustrate this, BBDO made a tv commercial in which the typical Ethias figures are having a tough time. During their road trip, not only their car breaks down, but they themselves don’t get spared either.

Bad luck is all-in. Fortunately, Ethias is too.


  • Creative Director

    Arnaud Pitz
    Sebastien De Valck

  • Creative Team

    Sarah Huysmans
    Jasper Verleije

  • Strategy

    Wouter Van Den Herrewegen

  • RTV Producer

    Nicolas Van Poeck

  • Account Team

    Emmy Haegeman
    Ilse Plas
    Françoise De Greef
    Julie Vanderstichele
    Catherine De Block

  • Third Parties

    Creative Consipiracy