Lidl and BBDO wish you unforgettable holidays

Lidl and BBDO wish you unforgettable holidays with a tribute to the real holiday experience.

This year, like every year, Lidl launches a campaign in the holiday period. Most brands present their ideal image of Christmas, whilst everyone knows that it is nothing like that in the real world.

With this insight as a starting point, BBDO reinforces the bond between Lidl and its target audience by honoring the true life Christmas experience, and all the imperfections that go with it. Because it’s everything but the perfect things that make Christmas and New Year’s Eve unforgettable. And this is exactly what Lidl wishes for everyone who counts: unforgettable holidays.


  • Creative directors

    Sebastien De Valck
    Arnaud Pitz

  • Creative team

    Frédéric Delouvroy
    Michiel Baeten

  • Account team

    Isabel Peeters
    Michelle Stas
    Jolien Noppen
    Evelyn Savels

  • Strategy

    Jan Van Brakel

  • Content Strategist

    Jonas Helsen

  • TV Producer

    Patricia Van De Kerckhove

  • Radio Producer

    Nicolas Van Poeck

  • Design

    Nadia Tweepenninckx

  • Video Editor

    Neil Skeet

  • Studio

    Petra Saelens
    David Vanderbist
    Rob Goovaerts
    Lieven De Smet

  • Photography

    Koen Demuynck

  • Third parties