BBDO helps Studio 100 TV move to Proximus

The New Year starts with a bang! Studio 100 TV moves to Proximus TV. The arrival of this children’s channel is a charming gift for the customers of Proximus TV.

From 1 January 2018, Studio 100 TV will also be on Proximus TV in Flanders. The arrival of this top children’s channel is a charming gift for the many Flemish customers of Proximus TV.

To mark the occasion, BBDO prepared an exciting tactical launch campaign: ‘the big move of Studio 100 TV’. Using outdoor posters, trams, prerolls and social media, various Studio 100 personages can be seen helping the channel move. Plop and K3 take the lead on TV and radio. Especially For the press conference, Demonstr8 joined the big move with loads of boxes and even a real removals van. Just Agency completed the campaign on social, with banners and digital posters.

Take a look at Studio 100 TV, exclusively, at their new address: Proximus TV.



  • Strategy

    Sofie Verstreken
    Dirk Peremans
    Samuel Eggermont

  • Creative director

    Jan Dejonghe
    Arnaud Pitz
    Sebastien De Valck

  • Creative Team

    Jasper Verleije
    Sarah Huysmans

  • Account handling

    Audrey Semal
    Hanne Demedts
    Vera Heyman

  • TV Production

    Renée Vermeiren
    Patricia Van De Kerckhove

  • Editing Director

    Neil Skeit

  • Third parties