From now on, they will not only address professional publishers but also reward advertisers and advertising agencies. In order to inform the latter, BBDO was in charge to communicate these changes with – yes, you’ve guessed it: a B2B campaign. So not to compete with the other B2B campaigns, BBDO has decided to do a very worthless campaign. It’s bad. Really bad.
This horrible campaign appeared in print, Vespasius displays and banners.