Lidl and BBDO make your mouth water

Take a moment for this yummy radio campaign.

To inspire people to cook with Lidl’s fresh products, we created a series of three radio commercials. Each being sung by one voice, you hear several ingredients form something delicious. For your taste buds as well as for your ears. Right before the final touch is added, you get directed to the recipe on Enjoy!


  • Creative directors

    Sebastien De Valck
    Arnaud Pitz
    Klaartje Galle

  • Creative team

    Frédéric Delouvroy
    Michiel Baeten

  • Strategy

    Jan Van Brakel

  • Account team

    Isabel Peeters
    Michelle Stas
    Jolien Noppen
    Evelyn Savels
    Shi Qi Ji
    Emilie Kino

  • Radio producer

    Nicolas Van Poeck

  • Sound

    Het Geluidshuis

  • Composer

    Koen Brandt