MyFamily counted on BBDO for a new campaign

Check out how we brought MyFamily to all Flemish parents-to-be.

The Flemish government is about to launch a new child allowance system. As from the 1st of January, ‘Groeipakket’ is the new name for the total of financial compensations every child and family receive. Every parent gets to choose the partner which will pay out their Groeipakket.

To install the Groeipakket ‘MyFamily’, Xerius asked BBDO for help. So we brought MyFamily to all Flemish parents-to-be with a TV commercial, short videos on social media and banners. The film shows a series of twins who, while growing up, count on each other at all times. These images, accompanied by strong lyrics, let the viewer feel what MyFamily is all about.


  • Creative Director

    Klaartje Galle

  • Copywriter

    Michiel Baeten

  • Art Director

    Frédéric Delouvroy

  • Account Team

    Daniel Schots
    Antoine Bouvy
    Françoise De Greef
    Frédéric Haesendonck
    Julie Vanderstichele

  • Strategic Planner

    Fons Van Dyck
    Nina Vermaesen
    Wouter Van den Herrewegen

  • TV Producer

    Renée Vermeire

  • Video Editor Agency

    Neil Skeet
    Dejvi Vandeveire

  • Content Strategist

    Jesse Donkor

  • Third Parties