This summer, Jupiler & BBDO give you 5 cl extra

The tastiest news of this summer comes from Jupiler. The Belgian beer brand came up with a remarkable increase: when you order a 25 cl glass in a bar, you’ll get an extra 5 cl for free.

To launch the campaign, BBDO created 9 TV commercials, OOH advertising, social posts and in-store advertising. 

The big campaign message: Jupiler gives you 5 cl extra… to figure out who’ll pay the next round. Or... to wait for the decision of the VAR. Or... to make the world a better place. Whatever the beer moments of you and your friends look like, Jupiler will help you enjoy them for 5 cl more. 

Feeling thirsty? Head over to one of the more than 2000 participating cafés. Santé!


  • Client


  • Contacts

    Arnaud Hanset
    Josse Peremans
    Maxime Pudzeis

  • CD

    Sebastien De Valck
    Arnaud Pitz

  • Creatives

    Louise Cornet
    Loup Delpierre
    Maxime Andrien

  • Creative interns

    Ophélie Blockmans
    Louis De Paepe

  • Copy NL

    Frederik Clarysse
    Martijn Beckers
    Jan Schraeyen

  • Head of RTV

    Patricia Van De Kerckhove

  • TV producers

    Marlies Neudt
    Leslie Verbist

  • Strategy

    Sofie Verstreken

  • Account team

    Lore Desmet
    Aurélie Thollebeek
    Stephanie Van de Werff
    Charlotte Rooseleer

  • Production company

    BBDO Productions

  • Director

    Frank Devos

  • Editor

    Valentin Taminiau

  • Sound production company

    BBDO Productions

  • Sound Engineer

    Mathieu Schots

  • Sound producer

    Nicolas Van Poeck

  • Photography

    Jeckyll n’Hyde

  • Graphic design

    Frank Schouwaerts