The car business is about people. Individuals who choose brands.
With their emotions and with their wallets. They make companies successful. Or not.
At BBDO we want to understand them as good as possible. Where do they shop? What do they watch and listen to? Why do they laugh and cry? How do they look for happiness and meaning in their lives?
“Our goal is to make the brands of our clients even stronger. With consistent long-term communication.”Wouter Van den Herrewegen, BBDO Automotive
People don't want us to simply sell them a car. We must touch them emotionally. With a relevant purpose, and through a whole flow of fantastic experiences: the showroom, the website, brochures, in-home advertising, social media.
Our goal is to make the brands of our clients even stronger. With consistent long-term communication. And by giving the brand an emotional charge again, through every touch point of every customer journey.