Our mission is to create and deliver the most compelling content and ideas that change the way HCPs, patients and consumers think, feel, talk and act about your brand.
The healthcare market and pharmaceutical industry have a different focus. And that is why we need to communicate on another level.
Our challenge is to get people to face up to personal health challenges, adhere to a plan of action, and stay motivated to proactively deal with their health. Furthermore, payers and providers want to take control of the complete patient lifecycle, and yet for healthcare marketers this is often unchartered territory.
“The Healthcare industry is entering a new era. Digital mechanisms and storytelling concepts are the differentiator.”Kurt Cattoor
Healthcare companies are now creating social communities to connect, collaborate and communicate with consumers, and developing channels that were once banned from the communication plan.
Innovation is sweeping across the healthcare landscape and leading to companies having to deliver value to customers, improve health outcomes and doing it in a way that changes healthcare delivery.
BBDO Health is the perfect partner to take you further on this journey.
The campaign aims to stimulate social contact among women with aBC (Advanced Breast Cancer).
BBDO and GSK organise the 6th Week of Migraine
Last year, Euromelanoma and BBDO launched “Skin Memories”.
How do you create awareness for the underestimated Parkinson’s disease AND give patients the therapy they need?